"Are You There, Trademark Law? It's Me, Misogyny."


 When I became aware of the emergent body legal scholarship on menstruation related topics which this Symposium builds, thought that authors these articles were very brave.1 I’m an imperfect but life-long feminist and accepted emotional challenge writing Essay posed for me out gratitude to those authors. Because my principal scholarly focus is intellectual property law, approached topic through lens trademark law. Part One article positions firmly within contours author’s life personal experiences with menstruation. Two maps common branding practices tampons sanitary napkins. Three explains Lanham Act does not offer mechanisms by federal registration sexist trademarks. As racist trademarks, amplified criticism persistent public pressure are main available foment positive change in marketplace feminine hygiene products.